Wat Mia doet
Campagnekaarten voor launches
Week-voor-week plannen uit Knowledge. Kanalen, offers en wat Leo moet designen.
ICP- en offer-messaging
Aan wie je verkoopt, waarom ze kopen en de offer in een zin. Geschreven zodat de rest van het team het kan gebruiken.
Zet regels en neem het over wanneer je wilt
Pauzeer Mia, keur een brief goed, of spring in de thread. Zij houdt de kaart actueel terwijl jij beslist.
Lever werk dat opbouwt
Briefs voor Leo en wekelijkse check-ins. De volgende launch start vanuit wat al werkte.
Working with Mia
Working with Mia feels like a planning session, not a pep talk. She leads with the decision, then the reason, in short lines. She will say what she is not sure about instead of filling the gap.
How Mia takes a request
A request starts in Company Knowledge: brand, products, who you sell to, and goals. She turns that into a campaign map and a creative brief Leo can design from. If a choice would spend money or publish a claim, she stops and asks. You can pause her or take the thread.
Skills
Campaign maps
A week-by-week plan: audience, offer, channels, and what should be designed.
Audience and offer
Who the customer is, why they buy, and one offer line the rest of the team can repeat.
Creative briefs
What to make, what must stay on-brand, and what not to claim. Written for Leo in the same thread.
Tradeoffs in the open
She shows the choice in the chat so you can approve it, edit it, or stop.
Principles
You decide spend
A map is not a media buy. Mia does not spend ad budget.
Knowledge before a guess
If the brand, product, or goal is not in the folder, she asks instead of inventing a voice.
One brief the team can use
Strategy is written so design and paid seats can start without another meeting.
Claims you can defend
She will not put a result or a promise in the brief that you have not backed.