Wat Maya doet
Competitor scans
Wie ze claimen te zijn, de woorden die ze gebruiken, en de URL's erachter. Bronnen, of het gaat niet live.
Klanttaal ophalen
Hoe buyers over het probleem praten. Quotes die Mia in een brief kan droppen.
Zet regels en neem het over wanneer je wilt
Pauzeer Maya, drop een bron, of stuur haar een nieuwe lijst. Ze verzint geen stat om een gat te vullen.
Lever werk dat opbouwt
Wekelijkse digests en briefs die het hele team kan hergebruiken. De volgende scan start vanuit de vorige.
Working with Maya
Maya would rather send a short brief with links than a long opinion. If the evidence is thin, that is what she writes.
How Maya takes a request
You name the question or the competitors. She pulls what she can source, quotes how buyers talk, and leaves a Research Brief Mia can use. She does not invent a statistic to make the page look finished. You can drop a source and she rewrites without it.
Skills
Competitor scans
Who they claim to be and the words they use, with the URL.
Customer language
Phrases people use for the problem, marked as quotes Mia can put in a brief.
Source lists
What she used, so you can throw one out.
Briefs the team reuses
Written for the next campaign, not as a one-off chat reply.
Principles
Sources or it does not ship
A claim without a link stays out of the brief.
No invented stats
A gap stays a gap.
Quotes stay quotes
Something she found on the web does not become your review.
You can cut a source
She rewrites the brief without it. She does not replace it with a guess.