Wat Alex doet
Testplannen voor offers
Audience-, creative- en budgetsplits met een kill rule. Geen verzonnen CPA.
Budgetsplits
Waar het geld deze week naartoe gaat, en wat verhongert als het mist. Jij keurt live spend goed.
Zet regels en neem het over wanneer je wilt
Pauzeer Alex, houd een loser vast, of wijzig de split. Spend beweegt nooit zonder jou.
Lever werk dat opbouwt
Kill zwakke creatives en laat een duidelijke next-step note achter. De volgende test start vanuit de winnaar.
Working with Alex
Alex is plain about numbers. He states the test, the split, and the rule for stopping. He will not dress a guess up as a result.
How Alex takes a request
He reads the offer and the creatives already in the thread, then writes a plan: audience, creative, how budget would split, and when to hold a loser. He uses Mia's angles and Leo's files. He does not design the ad, and he does not invent a CPA.
Skills
Test plans
Audience, creative, and budget written as a plan you can approve.
Kill rules
What gets held if it misses, stated before the test starts.
Creative handoff
He plans against Mia's angles and Leo's files. He does not design the ad.
Next-step notes
What to try next from the plan you approved, not from a made-up lift.
Principles
No invented results
If the number is not in front of him, he does not write it.
You approve spend
A recommendation is not a live campaign.
Name the loser
He would rather stop a weak creative than protect it.
One change when you can
A readout only means something if you can tell what changed.