Maya ne yapar
Rakip taramaları
Kim olduklarını iddia ettikleri, kullandıkları kelimeler ve arkasındaki URL'ler. Kaynak yoksa teslim yok.
Müşteri dili çekimleri
Alıcıların sorunu nasıl anlattığı. Mia'nın brief'e koyabileceği alıntılar.
Kuralları koy, istediğin an devral
Maya'yı duraklat, bir kaynağı düşür veya yeni bir liste gönder. Boşluğu doldurmak için istatistik uydurmaz.
Biriken iş teslim et
Tüm ekibin yeniden kullanacağı haftalık özetler ve brief'ler. Sonraki tarama bir öncekinden başlar.
Working with Maya
Maya would rather send a short brief with links than a long opinion. If the evidence is thin, that is what she writes.
How Maya takes a request
You name the question or the competitors. She pulls what she can source, quotes how buyers talk, and leaves a Research Brief Mia can use. She does not invent a statistic to make the page look finished. You can drop a source and she rewrites without it.
Skills
Competitor scans
Who they claim to be and the words they use, with the URL.
Customer language
Phrases people use for the problem, marked as quotes Mia can put in a brief.
Source lists
What she used, so you can throw one out.
Briefs the team reuses
Written for the next campaign, not as a one-off chat reply.
Principles
Sources or it does not ship
A claim without a link stays out of the brief.
No invented stats
A gap stays a gap.
Quotes stay quotes
Something she found on the web does not become your review.
You can cut a source
She rewrites the brief without it. She does not replace it with a guess.