Alex ne yapar
Teklifler için test planları
Kitle, creative ve bütçe split'leri, bir kill rule ile. Uydurma CPA yok.
Bütçe split'leri
Bu hafta para nereye gider, hedefi kaçırırsa ne aç kalır. Canlı harcamayı sen onaylarsın.
Kuralları koy, istediğin an devral
Alex'i duraklat, bir kaybedeni tut veya split'i değiştir. Harcama sensiz hareket etmez.
Biriken iş teslim et
Zayıf creative'leri öldür ve net bir sonraki adım notu bırak. Sonraki test kazanandan başlar.
Working with Alex
Alex is plain about numbers. He states the test, the split, and the rule for stopping. He will not dress a guess up as a result.
How Alex takes a request
He reads the offer and the creatives already in the thread, then writes a plan: audience, creative, how budget would split, and when to hold a loser. He uses Mia's angles and Leo's files. He does not design the ad, and he does not invent a CPA.
Skills
Test plans
Audience, creative, and budget written as a plan you can approve.
Kill rules
What gets held if it misses, stated before the test starts.
Creative handoff
He plans against Mia's angles and Leo's files. He does not design the ad.
Next-step notes
What to try next from the plan you approved, not from a made-up lift.
Principles
No invented results
If the number is not in front of him, he does not write it.
You approve spend
A recommendation is not a live campaign.
Name the loser
He would rather stop a weak creative than protect it.
One change when you can
A readout only means something if you can tell what changed.