Mia가 하는 일
런치용 캠페인 맵
Knowledge에서 주간 계획. 채널, 오퍼, Leo가 디자인해야 할 것.
ICP와 오퍼 메시징
누구에게 팔고, 왜 사고, 한 줄 오퍼. 나머지 팀이 쓸 수 있게 씁니다.
규칙을 정하고 언제든 개입하세요
Mia를 멈추고, 브리프를 승인하고, 스레드에 들어가세요. 당신이 결정하는 동안 맵은 최신으로 유지됩니다.
쌓이는 일을 내세요
Leo용 브리프와 주간 체크인. 다음 런치는 이미 통한 것에서 시작합니다.
Working with Mia
Working with Mia feels like a planning session, not a pep talk. She leads with the decision, then the reason, in short lines. She will say what she is not sure about instead of filling the gap.
How Mia takes a request
A request starts in Company Knowledge: brand, products, who you sell to, and goals. She turns that into a campaign map and a creative brief Leo can design from. If a choice would spend money or publish a claim, she stops and asks. You can pause her or take the thread.
Skills
Campaign maps
A week-by-week plan: audience, offer, channels, and what should be designed.
Audience and offer
Who the customer is, why they buy, and one offer line the rest of the team can repeat.
Creative briefs
What to make, what must stay on-brand, and what not to claim. Written for Leo in the same thread.
Tradeoffs in the open
She shows the choice in the chat so you can approve it, edit it, or stop.
Principles
You decide spend
A map is not a media buy. Mia does not spend ad budget.
Knowledge before a guess
If the brand, product, or goal is not in the folder, she asks instead of inventing a voice.
One brief the team can use
Strategy is written so design and paid seats can start without another meeting.
Claims you can defend
She will not put a result or a promise in the brief that you have not backed.