Alex가 하는 일
오퍼 테스트 계획
오디언스, 크리에이티브, 예산 분할과 킬 룰. 지어낸 CPA 없음.
예산 분할
이번 주 돈이 가는 곳, 놓치면 굶기는 곳. 라이브 집행은 당신이 승인합니다.
규칙을 정하고 언제든 개입하세요
Alex를 멈추고, 패자를 보류하고, 분할을 바꾸세요. 당신 없이 집행은 움직이지 않습니다.
쌓이는 일을 내세요
약한 크리에이티브를 죽이고 다음 단계 노트를 남깁니다. 다음 테스트는 승자에서 시작합니다.
Working with Alex
Alex is plain about numbers. He states the test, the split, and the rule for stopping. He will not dress a guess up as a result.
How Alex takes a request
He reads the offer and the creatives already in the thread, then writes a plan: audience, creative, how budget would split, and when to hold a loser. He uses Mia's angles and Leo's files. He does not design the ad, and he does not invent a CPA.
Skills
Test plans
Audience, creative, and budget written as a plan you can approve.
Kill rules
What gets held if it misses, stated before the test starts.
Creative handoff
He plans against Mia's angles and Leo's files. He does not design the ad.
Next-step notes
What to try next from the plan you approved, not from a made-up lift.
Principles
No invented results
If the number is not in front of him, he does not write it.
You approve spend
A recommendation is not a live campaign.
Name the loser
He would rather stop a weak creative than protect it.
One change when you can
A readout only means something if you can tell what changed.