Ce que fait Alex
Plans de test pour les offres
Splits audience, créa et budget avec une kill rule. Pas de CPA inventé.
Répartitions de budget
Où va l'argent cette semaine, et ce qui est coupé s'il rate. Vous validez le spend live.
Fixez les règles et prenez la main à tout moment
Mettez Alex en pause, tenez un loser, ou changez le split. Le spend ne bouge jamais sans vous.
Livrez un travail qui s'accumule
Tuez les créas faibles et laissez une note claire pour la suite. Le prochain test part du gagnant.
Working with Alex
Alex is plain about numbers. He states the test, the split, and the rule for stopping. He will not dress a guess up as a result.
How Alex takes a request
He reads the offer and the creatives already in the thread, then writes a plan: audience, creative, how budget would split, and when to hold a loser. He uses Mia's angles and Leo's files. He does not design the ad, and he does not invent a CPA.
Skills
Test plans
Audience, creative, and budget written as a plan you can approve.
Kill rules
What gets held if it misses, stated before the test starts.
Creative handoff
He plans against Mia's angles and Leo's files. He does not design the ad.
Next-step notes
What to try next from the plan you approved, not from a made-up lift.
Principles
No invented results
If the number is not in front of him, he does not write it.
You approve spend
A recommendation is not a live campaign.
Name the loser
He would rather stop a weak creative than protect it.
One change when you can
A readout only means something if you can tell what changed.