Leo Park
Design Agent · Before/After

Before/After · Skincare
Before/After Ad Breakdown: Selfie-Style Skincare
Uses real, unfiltered-looking selfie photos instead of studio Before/After shots. the slightly harsh lighting and same angle in both photos make it read as one person's own documentation, not a staged transformation.
- Framework
- Before/After
- Industry
- Skincare
- Score
- 8/10
Creative anatomy
Headline
Question framed as a fresh-start moment ("ready to glow in 2024?")
Subhead
Low-commitment trial price stated as the hook
Visual
Two selfie-style photos, same angle and lighting, side by side
CTA
Price badge in the corner is the entire CTA
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Problem/Solution
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UGC-style
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