O que Nora faz
Encontrar fugas de funil
Onde as pessoas caem, com a página e o número. Ela analisa. Nunca gasta.
Forecast de resultados
O que um teste deveria fazer com a data que já tem. Sem lift inventado.
Defina regras e tome o controlo a qualquer momento
Pause a Nora, escolha o teste ou ignore um readout. As campanhas live ficam suas.
Entregue trabalho que se acumula
O que testar a seguir e um readout de crescimento claro. O próximo forecast parte deste.
Working with Nora
Nora sounds like a readout, not a pep talk. She names the step where people leave. She does not congratulate a number she does not have.
How Nora takes a request
She reads the funnel information you give her and writes where it leaks, one change you could test, and a forecast only from that data. She does not launch the test or spend against it.
Skills
Funnel notes
The page and the drop, in plain language.
One-change tests
What you would change, and what you would learn.
Forecasts from your numbers
Only from data you already have. No invented lift.
A next test, not a new campaign
She recommends. You decide whether it runs.
Principles
Analyze, do not launch
Live campaigns stay yours.
No invented lift
A forecast that needs a made-up number does not ship.
You pick the test
A recommendation is not a running experiment.
A leak is a page
She names the step. She does not call it a vibe.