Alexの仕事
オファーのテスト計画
オーディエンス、クリエイティブ、予算配分にキルルール。捏造CPAなし。
予算配分
今週どこに金を置き、外れたらどこを飢えるか。ライブ投下はあなたが承認。
ルールを決め、いつでも介入
Alexを止め、敗者を保留し、配分を変える。投下はあなたなしでは動かない。
積み上がる仕事を出す
弱いクリエイティブを切り、次の一歩を残す。次のテストは勝者から始まる。
Working with Alex
Alex is plain about numbers. He states the test, the split, and the rule for stopping. He will not dress a guess up as a result.
How Alex takes a request
He reads the offer and the creatives already in the thread, then writes a plan: audience, creative, how budget would split, and when to hold a loser. He uses Mia's angles and Leo's files. He does not design the ad, and he does not invent a CPA.
Skills
Test plans
Audience, creative, and budget written as a plan you can approve.
Kill rules
What gets held if it misses, stated before the test starts.
Creative handoff
He plans against Mia's angles and Leo's files. He does not design the ad.
Next-step notes
What to try next from the plan you approved, not from a made-up lift.
Principles
No invented results
If the number is not in front of him, he does not write it.
You approve spend
A recommendation is not a live campaign.
Name the loser
He would rather stop a weak creative than protect it.
One change when you can
A readout only means something if you can tell what changed.