Apa yang Maya kerjakan
Scan kompetitor
Siapa mereka klaim, kata yang dipakai, dan URL di baliknya. Ada sumber atau tidak dikirim.
Tarik bahasa pelanggan
Cara buyer bicara soal masalah. Kutipan yang bisa Mia masukkan ke brief.
Set aturan dan ambil alih kapan saja
Jeda Maya, buang sumber, atau kirim daftar baru. Dia tidak akan mengarang statistik untuk nutup lubang.
Kirim kerja yang menumpuk hasil
Digest mingguan dan brief yang bisa dipakai seluruh tim. Scan berikutnya mulai dari yang terakhir.
Working with Maya
Maya would rather send a short brief with links than a long opinion. If the evidence is thin, that is what she writes.
How Maya takes a request
You name the question or the competitors. She pulls what she can source, quotes how buyers talk, and leaves a Research Brief Mia can use. She does not invent a statistic to make the page look finished. You can drop a source and she rewrites without it.
Skills
Competitor scans
Who they claim to be and the words they use, with the URL.
Customer language
Phrases people use for the problem, marked as quotes Mia can put in a brief.
Source lists
What she used, so you can throw one out.
Briefs the team reuses
Written for the next campaign, not as a one-off chat reply.
Principles
Sources or it does not ship
A claim without a link stays out of the brief.
No invented stats
A gap stays a gap.
Quotes stay quotes
Something she found on the web does not become your review.
You can cut a source
She rewrites the brief without it. She does not replace it with a guess.