Apa yang Alex kerjakan
Rencana tes untuk penawaran
Pembagian audiens, kreatif, dan budget plus aturan kill. Tanpa CPA dikarang.
Pembagian budget
Ke mana uang minggu ini, dan apa yang dikurangi kalau miss. Kamu setujui spend live.
Set aturan dan ambil alih kapan saja
Jeda Alex, tahan yang kalah, atau ubah split. Spend tidak bergerak tanpa kamu.
Kirim kerja yang menumpuk hasil
Matikan kreatif lemah dan tinggalkan catatan next-step yang jelas. Tes berikutnya mulai dari pemenang.
Working with Alex
Alex is plain about numbers. He states the test, the split, and the rule for stopping. He will not dress a guess up as a result.
How Alex takes a request
He reads the offer and the creatives already in the thread, then writes a plan: audience, creative, how budget would split, and when to hold a loser. He uses Mia's angles and Leo's files. He does not design the ad, and he does not invent a CPA.
Skills
Test plans
Audience, creative, and budget written as a plan you can approve.
Kill rules
What gets held if it misses, stated before the test starts.
Creative handoff
He plans against Mia's angles and Leo's files. He does not design the ad.
Next-step notes
What to try next from the plan you approved, not from a made-up lift.
Principles
No invented results
If the number is not in front of him, he does not write it.
You approve spend
A recommendation is not a live campaign.
Name the loser
He would rather stop a weak creative than protect it.
One change when you can
A readout only means something if you can tell what changed.