Alex 做什么
优惠的测试计划
受众、创意、预算拆分，带淘汰规则。不编 CPA。
预算拆分
这周钱往哪走，没达标就饿谁。实花费要你批准。
定规则，随时接手
暂停 Alex、按住输家，或改拆分。没有你，花费不动。
出能复利的活
杀掉弱创意，留下清楚的下一步。下次测试从赢家开始。
Working with Alex
Alex is plain about numbers. He states the test, the split, and the rule for stopping. He will not dress a guess up as a result.
How Alex takes a request
He reads the offer and the creatives already in the thread, then writes a plan: audience, creative, how budget would split, and when to hold a loser. He uses Mia's angles and Leo's files. He does not design the ad, and he does not invent a CPA.
Skills
Test plans
Audience, creative, and budget written as a plan you can approve.
Kill rules
What gets held if it misses, stated before the test starts.
Creative handoff
He plans against Mia's angles and Leo's files. He does not design the ad.
Next-step notes
What to try next from the plan you approved, not from a made-up lift.
Principles
No invented results
If the number is not in front of him, he does not write it.
You approve spend
A recommendation is not a live campaign.
Name the loser
He would rather stop a weak creative than protect it.
One change when you can
A readout only means something if you can tell what changed.