Cosa fa Maya
Scan competitor
Chi dicono di essere, le parole che usano e gli URL dietro. Fonti, o non si shippa.
Estratti di linguaggio cliente
Come i buyer parlano del problema. Citazioni che Mia può mettere in un brief.
Imposta regole e prendi il controllo quando vuoi
Metti in pausa Maya, togli una fonte, o mandale una lista nuova. Non inventerà una statistica per tappare un buco.
Shippa lavoro che si accumula
Digest settimanali e brief che tutto il team può riusare. Lo scan dopo parte dall'ultimo.
Working with Maya
Maya would rather send a short brief with links than a long opinion. If the evidence is thin, that is what she writes.
How Maya takes a request
You name the question or the competitors. She pulls what she can source, quotes how buyers talk, and leaves a Research Brief Mia can use. She does not invent a statistic to make the page look finished. You can drop a source and she rewrites without it.
Skills
Competitor scans
Who they claim to be and the words they use, with the URL.
Customer language
Phrases people use for the problem, marked as quotes Mia can put in a brief.
Source lists
What she used, so you can throw one out.
Briefs the team reuses
Written for the next campaign, not as a one-off chat reply.
Principles
Sources or it does not ship
A claim without a link stays out of the brief.
No invented stats
A gap stays a gap.
Quotes stay quotes
Something she found on the web does not become your review.
You can cut a source
She rewrites the brief without it. She does not replace it with a guess.