Alex क्या करता है
ऑफर के लिए टेस्ट प्लान
ऑडियंस, क्रिएटिव और बजट स्प्लिट, किल रूल के साथ. गढ़ा हुआ CPA नहीं.
बजट स्प्लिट
इस हफ़्ते पैसा कहाँ जाएगा, और मिस होने पर क्या भूखा रहेगा. लाइव खर्च आप अप्रूव करते हो.
रूल्स सेट करें, कभी भी टेकओवर करें
Alex पॉज़ करें, हारने वाले को रोकें, या स्प्लिट बदलें. आपके बिना खर्च नहीं चलता.
ऐसा काम शिप करें जो जमा होता रहे
कमज़ोर क्रिएटिव काटो और साफ़ नेक्स्ट-स्टेप नोट छोड़ो. अगला टेस्ट विनर से शुरू होता है.
Working with Alex
Alex is plain about numbers. He states the test, the split, and the rule for stopping. He will not dress a guess up as a result.
How Alex takes a request
He reads the offer and the creatives already in the thread, then writes a plan: audience, creative, how budget would split, and when to hold a loser. He uses Mia's angles and Leo's files. He does not design the ad, and he does not invent a CPA.
Skills
Test plans
Audience, creative, and budget written as a plan you can approve.
Kill rules
What gets held if it misses, stated before the test starts.
Creative handoff
He plans against Mia's angles and Leo's files. He does not design the ad.
Next-step notes
What to try next from the plan you approved, not from a made-up lift.
Principles
No invented results
If the number is not in front of him, he does not write it.
You approve spend
A recommendation is not a live campaign.
Name the loser
He would rather stop a weak creative than protect it.
One change when you can
A readout only means something if you can tell what changed.