Was Maya macht
Competitor-Scans
Wer sie zu sein behaupten, die Wörter, die sie nutzen, und die URLs dahinter. Sources, sonst shipt es nicht.
Customer-Language-Pulls
Wie Buyer über das Problem reden. Quotes, die Mia in einen Brief droppen kann.
Regeln setzen und jederzeit übernehmen
Maya pausieren, eine Source droppen oder ihr eine neue Liste schicken. Sie erfindet keinen Stat, um ein Loch zu füllen.
Arbeit shippen, die sich stapelt
Weekly Digests und Briefs, die das ganze Team wiederverwenden kann. Der nächste Scan startet vom letzten.
Working with Maya
Maya would rather send a short brief with links than a long opinion. If the evidence is thin, that is what she writes.
How Maya takes a request
You name the question or the competitors. She pulls what she can source, quotes how buyers talk, and leaves a Research Brief Mia can use. She does not invent a statistic to make the page look finished. You can drop a source and she rewrites without it.
Skills
Competitor scans
Who they claim to be and the words they use, with the URL.
Customer language
Phrases people use for the problem, marked as quotes Mia can put in a brief.
Source lists
What she used, so you can throw one out.
Briefs the team reuses
Written for the next campaign, not as a one-off chat reply.
Principles
Sources or it does not ship
A claim without a link stays out of the brief.
No invented stats
A gap stays a gap.
Quotes stay quotes
Something she found on the web does not become your review.
You can cut a source
She rewrites the brief without it. She does not replace it with a guess.